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History Of Durex
Durex has made a lot of history over the past 80 years.
1915
1915 - Founded
The London Rubber Company was founded by LA Jackson, selling imported condoms and barber shop supplies.
1929
1929
The London Rubber Company (LRC) registers Durex brand.
1950
1950s
Durex release its first lubricated condom
1960
1960s
The world's first anatomically shaped condom is released by Durex
1970
1970s
Durex is the world's first condom brand to advertise in many countries
1990
1990s
Durex is the first condom brand to adopt a Global "seal of quality" as standard
1995
1995
Durex introduces a range of colored and flavored condoms
1996
1996
Durex is the first condom brand to launch a website. Now we have 42 different sites for the countries we market in.
1997
1997
Durex introduces non-latex condoms: The Avanti Range, which uses a new non-allergenic material - synthetic polyurethane developed by Durex that is softer and more elastic than natural rubber latex in.
1997
Durex is the first condom company to conduct and publish a global survey.
2001
2001
Durex introduces Pleasuremax: The ultimate pleasure condom for both partners, making Durex the first condom brand to market a condom that combines ribbed and dotted textures with shape, to maximize simulation for both partners
2002
2002
Durex supports groundbreaking social program to promote gender equity in Brazil 'Program H'
This is followed by further projects in India.
2003
2003
Durex launches an exciting range of Play® Pleasure Gels
2005
2005
Durex Network launches the Face of Global Sex reports that explore the aspects of human sexual behavior and are produced primarily to inform academics and policy
2008
2008
To promote safe sex for young people, Durex called for young people between the ages of 16-24 to design a unique sexual health poster - a poster designed by them, for them
2009
2009
Durex turns 80!
2010
2010
Durex supported the Condomize! initiative of The United Nations Populations Fund, at the International AIDS Conference in Vienna by donating 220,000 condoms.
2010
Durex is bought by Reckitt Benckiser.
2010
"Just Love Safe" condom range